Development Consortium (DC) is a non-profit organization (registered in India), dedicated to working with young people and vulnerable communities across India – empowering them to overcome health, education and rights, abuse & injustice issues. At the very core of our existence is the belief that a better future for humanity depends on our capacity to harness change. It is the building of this capacity that is at the heart of our working model.
DC firmly believes that influencing behavior change is critical to the success of an impactful program. Many programs run into cultural traditions and taboos that result in constituents resisting an initiative that might dramatically improve their lives. In many cases, the solution is a matter of sequencing, where opening constituents’ minds to a program’s promise precedes efforts to execute the program itself. At the core of most of our intervention designs is a process to encourage beneficial behavior change, without taking the paternalistic approach of imposing the change on constituents. These could be a mix of approaches such as engaging constituents directly, by enlisting local, trusted peers to investigate cultural norms and elicit change from within the community; or to impact constituents indirectly, by incentivizing critical collaborators to change their behaviors.
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